ABOUT US
Name: Bangladesh Billboard Advertising Owners Association (BBAOA)
Address: Unit-R (2nd floor), Naya Paltan FPAB Tower (2nd Floor), Dhaka-1000, Bangladesh.
Member of Federation of Bangladesh Chambers of Commerce & Industry (FBCCI) — registered as “Bangladesh Billboard Advertising Owners Association”. (BBAOA)
TO licence no. 12/2021 Ministry of commerce and industry. Certificate of incorporation (under act XVIII of 1994) No TO-1021/2011
It is an industry/trade body representing owners of billboard advertising media (out-of-home advertising) in Bangladesh.
Purpose & Activities:
It provides a collective voice for billboard owners: for instance, reporting in 2014 that “billboard hijacking” by political groups caused losses to owners.
It also engages with regulatory issues: for example, issuing complaints that city corporations approved billboards in violation of rules.
The association holds elections for leadership: in 30 August 2025 it elected a new President Md.Mizanur Rahmanand & General Secretary Kazi Iqbal Hossain Choudhury for the 2025-27 term.
Structure & Leadership
It has an executive committee (e.g., 21-member committee mentioned in 2025 election).
Key leadership roles include President, General Secretary, Senior Vice-President, Vice- Presidents, Organising Secretary & Finance secretary.
Membership: businesses/owners of billboard & Outdoor advertising media can be members (via association).
Registration/enrolment: Member of FBCCI since Dec 1, 2005.
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Key issues & influence
The association has voiced concern about government or political use of billboard spaces without owner consent, claiming large financial losses.
It also raises concerns about unregulated billboard placements and approval processes by city corporations, which affect the industry and legitimate owners.
It plays a role in advocating for the rights and fair treatment of its members in the outdoor advertising sector.
Why it matters
The outdoor (billboard) advertising sector is significant in Bangladesh’s media mix, especially in urban areas (Dhaka, Chittagong, etc).
Having a unified owners association helps provide standardisation, representation, lobbying capacity and collective voice in regulation, policy & dispute issues.
Mision of BBAOA
Representing the interests of billboard/outdoor-advertising owners in Bangladesh — advocating for recognition of the business’s contribution to the economy.
Promoting unity among its members and pushing for development and institutionalisation of the billboard advertising industry in Bangladesh.
Engaging with regulatory and municipal authorities to ensure fair approval processes for billboard installations and proper adherence to rules.
How to run BBAOA
Running an organization like the Bangladesh Billboard Advertising Owners Association (BBAOA) involves both administrative and strategic management steps. Below is a guide outlining how BBAOA (or any similar trade association) can be effectively run:
- Organizational Structure
- Executive Committee
President – provides leadership and represents the association in public, government, and media. Senior Vice President / Vice Presidents – assist the president and oversee various committees.
General Secretary – manages daily operations and correspondence.
Joint Secretary, Organizing Secretary, Treasurer, Members – support administrative, financial, and event-related activities.
(BBAOA, for example, has a 25-member Executive Committee elected for 2-year terms.)
- Core Functions
- Member Management
Maintain an updated database of billboard owners across the country.
Conduct membership drives and verify members’ credentials (trade license, billboard ownership documents, etc.).
Provide membership ID and benefits.
- Industry Regulation & Advocacy
Represent members before government bodies, city corporations, and law enforcement. Lobby for fair billboard policy, rent rates, and permit rules.
Prevent illegal billboard removal, hijacking, or unauthorized use.
- Revenue & Finance
Collect membership fees and donations.
Manage an annual budget covering office rent, events, legal fees, and advocacy activities. Maintain transparent accounts and perform annual audits.
- Communication & Public Relations
Maintain official website, social media, and press communication. Organize seminars, press briefings, and meetings to discuss policy issues. Collaborate with agencies, brands, and city corporations.
- Administrative Procedures
Hold regular meetings (monthly or quarterly) of the executive committee.
Organize an Annual General Meeting (AGM) where reports, budgets, and elections are presented. Form subcommittees for:
Legal affairs Member relations
Technical & safety standards Media & communications Policy & government liaison
- Strategic Goals
Modernize billboard operations (digital screens, smart tracking).
Promote responsible advertising standards and compliance with urban aesthetics. Strengthen cooperation among members and with government.
Contribute to national revenue and tourism through creative outdoor promotion.
- Legal & Compliance
Operate under FBCCI membership and Bangladesh Societies Registration Act. Comply with city corporation billboard policies.
Submit annual reports and renew registration on time.
For brands, agencies and others working with outdoor advertising, the association serves as a stakeholder and possibly a source of discipline and contacts in the media-owner space.